Wm. Effler Jewelers has four certified gemologist appraisers and one certified gemologist on staff to guide you through your purchase. Most people have little experience to call upon when shopping for diamonds. It's vitally important for you to choose a jeweler that you can trust, who can understand your desire, and will offer true, honest value for your dollar.

For 82 years we have been serving Cincinnati families, explaining diamonds to them and the various factors that add up to the gemstone's value. Our diamond selection is most comprehensive and wide ranging. We handpick our diamonds, paying particular attention to the diamond's cut, which is often overlooked. Buying trips to Belgium allow us to stock diamonds of superior beauty and value. All of our diamonds are graded for cut, color, clarity, and are competitively priced.

Cut
Correct proportions will allow light entering the stone to return to the eye as brilliance. While this can be difficult for the untrained eye to detect, we are happy to provide a Sarin Report which shows the diamond's proportions and angles.

Color
Absence of any color in the diamond is considered the finest quality. We use special lighting and master color diamonds to determine where a diamond's color lies.

Clarity
By clarity, we mean the presence--or absence--of inclusions within the diamond and blemishes on its surface. A gem binocular microscope is used to examine diamonds in this area.

Carat
This is the unit of weight used for diamonds and gemstones.

Sarin Report
A Sarin Report is the printout of the measured diamond angles, recorded to the 1/100th of a percentage by a Sarin machine. It measures diameter, crown angle, crown height, pavilion angle, pavilion depth, culet size, table size, total depth, and girdle thickness. This report allows the consumer to compare how well cut a diamond is in relation to the ideal cut proportions for a diamond.