Our watch department has always been an integral part of Wm. Effler Jewelers. Both William Effler Sr. & Junior were trained in the art of watchmaking. All of the watch lines that we carry are Swiss watches. Renowned for centuries for their accuracy and handed down for generations, this tradition continues today at Wm. Effler Jewelers.

Maurice Lacroix
Extremely popular in Europe and rapidly gaining recognition in the U.S., this is our premium watch line. It became an independent brand twenty years ago and had a meteoric rise during the mechanical renaissance. This watch line is a prime example of honest product quality and pricing and the number one selling watch in Germany, the most critical of watch fans. It is being touted as "tomorrow's classics." Prices start at $595.00.

Wittnauer
Wittnauer Watch Co. was established in 1880, based on good taste, artistic craftsmanship, and product integrity. These standards are still intact along with the company's vision "to make the best products supported by the best service." This is our most diverse line, ranging from casual to dressy. These watches carry an outstanding warranty, WITTNAUER Buckle-to-Buckle™, which guarantees against any and all defects for one year. The movement, however, is guaranteed for three years. Prices range from $195.00 to $995.00.

Tissot
Founded in 1853, Tissot has contributed a large amount to the worldwide fame of Switzerland as a nation of wristwatches. Known for its sporty elegance and preferred by the Swiss themselves, this watch offers quality and value at excellent, fair prices. The watches have sapphire crystals which are durable and scratch-resistant, along with water resistance to at least 30 meters. The company also produces an extensive line of pocket watches, perfect for gift giving. Most prices range from $140.00 to $595.00.

Wm. Effler
We are proud to carry our own private label line assembled exclusively for us in the United States with Swiss movements. These moderately priced watches offer great styles ranging in price from $69.00 to $300.00.