Lab vs Natural Diamonds
It All Begins Here
We are asked often, "Are lab grown diamonds a bad idea?" And the answer is simple, not at all! They are different, and that distinction matters. Lab grown diamonds are real diamonds in terms of their chemical and physical properties, and they can be a wonderful option for clients who prioritize price or sustainability. That said, they behave very differently in the marketplace than natural diamonds: they do not hold value the same way, and their pricing can fluctuate significantly as technology evolves.
At Wm. Effler, we believe the best choice depends on your priorities. If you’re buying for beauty and wear, lab grown can be a great fit. If you’re buying with heirloom or investment value in mind, a natural diamond remains the stronger choice. My goal is always to help you understand both sides so you can make a confident, informed decision that feels right for you.
With gratitude,
Marianne and Adam
William Effler Jewelers
Marianne and Adam Andrus/Owners
On Trend with Marianne
Designers Julie Vos vs Lika Behar
Dear Friends,
This season, I am seeing a strong move toward bold, gold jewelry that feels both elevated and easy to wear. Designers like Julie Vos are leaning into sculptural links, mixed textures, and "layerable" pieces that transition beautifully from day to evening—perfect for today’s casual yet polished lifestyle, to enjoying a night out with best friends or extending that late night meeting with great layering options!
At the same time, artists like Lika Behar are embracing richly colored gemstones, handcrafted details, and ancient-inspired motifs. These elements create pieces that feel personal, meaningful, and truly one-of-a-kind...a unique piece that will stand out from the rest!
Together, these trends point to a shift toward jewelry that isn’t just decorative, but expressive, telling a story and reflecting your individual style. I would love for you to stop by so I can show you both collections and help you decide which speaks to you.
With gratitude,
Marianne
William Effler Jewelers
Marianne Andrus/Owner
September’s Birthstone
It All Begins Here
Best known for its deep blue color, sapphire comes in a range of stunning hues—and it has been prized for centuries for its beauty and durability.
The official September birthstone and one of the most trusted gemstones for fine jewelry.
Key qualities:
Available in a wide range of colors (not just blue)
One of the most durable gemstones (ideal for daily wear)
A timeless alternative to traditional diamond jewelry
Recognized by the American Gem Society as the official September birthstone, sapphire has been associated with wisdom, loyalty, and strength for centuries.
Its durability and versatility make it one of the most popular gemstones for both classic and modern jewelry.
What Makes Sapphire Different
Sapphire is more than just a blue gemstone—it’s one of the most versatile and durable options available.
Comes in nearly every color except red
Known for rich, saturated color
Extremely durable
Suitable for everyday wear
Blue is the most famous—but far from the only option.
Charm Necklaces: A Beautiful Way to Tell Your Story
It All Begins Here
Jewelry is more than something beautiful to wear—it can tell a story. Charm necklaces are a wonderful way to celebrate the people, moments, and memories that mean the most to you.
At William Effler Jewelers, we love helping our customers create jewelry that feels truly personal. A charm necklace can begin with a meaningful pendant and grow over time as new chapters of your life unfold.
Make It Personal
The beauty of a charm necklace is that no two have to be alike. Choose charms that represent children or grandchildren, anniversaries, birthdays, milestones, hobbies, or simply something you love.
Add a colorful birthstone charm for an extra personal touch. Birthstones can represent your own birth month or those of the special people in your life, bringing both color and meaning to your necklace.
Celebrate Life’s Special Moments
Charm necklaces make thoughtful gifts for so many occasions—birthdays, Mother’s Day, anniversaries, graduations, the birth of a child, or simply to say, “You’re special to me.”
They are also gifts that can continue for years. Start someone with a necklace and one meaningful charm, then add another charm for future celebrations and milestones.
Create Something That’s Uniquely Yours
Whether you prefer something simple and delicate or a necklace filled with meaningful charms, we can help you put together a combination that reflects your personal style and story.
Stop in and visit us at William Effler Jewelers to explore our charms, gemstones, and custom design possibilities. Let us help you create a charm necklace filled with the people, memories, and moments you treasure most.
Your story is one of a kind. Your jewelry can be, too.
